EQ Landing Page v 2.0

Watch this short video to hear why EQ is the foundation of leadership — and how this program helps you build it.

The One Skill That Separates the Average from the Exceptional

Most people talk about soft skills.
Few understand which ones drive them.
Even fewer know how to build them.

We Focus on Leadership.
But We Rarely Fully Equip
People to Lead Effectively

We invest in communication workshops. Team-building events. Conflict resolution training.
We read leadership books, attend seminars, and roll out new systems.

But very few professionals—and even fewer team leaders—have ever been taught how to develop Emotional Intelligence.

And that’s the root of the problem.

Despite all the efforts, Gallup reports that:

Only 33% of U.S. employees are engaged.
Another 17% are actively disengaged — doing more harm than good.
And the remaining 50%? Just going through the motions.

Gallup’s data says that the team leader influences 70% of engagement.

If that is true, then our stubbornly low engagement rates aren't a mystery. They are the predictable result of underdeveloped leaders.

We’ve been promoting people based on Intelligence and experience. But we haven’t been helping them grow the emotional competencies that matter most, especially under pressure.

Are we naïve enough to believe people who don’t know themselves can lead others?

Leadership begins within.

Emotional Intelligence is where we start.

How the EQ Advantage Process Works

Most Emotional Intelligence programs focus on awareness.

They give you definitions. Maybe a self-assessment.
But they rarely give you a path to build EQ — and make it stick.

This isn’t a webinar. It’s not a leadership checklist. It's not a feel-good workshop. It’s a process.

The EQ Advantage Program differs because it starts where others stop: with real measurement.

From there, it leads you through application and feedback — the only path to sustainable growth.

You can’t improve what you don’t measure.
You can’t grow what you don’t practice.
This program helps you do both.

1. Measure

You start with a validated EQ assessment that provides clear, data-driven insights into your strengths and blind spots.

2. Apply

Then, with the help of short videos and a guided workbook, you begin applying what you learn to real-life situations.

3. Feedback

You choose a “Loving Critic” who provides personal, honest feedback during your 30-day challenge. Growth becomes real when it’s reflected back to you.

This is where EQ becomes part of how you lead, decide, and relate.

What You Get Inside the
EQ Advantage Program

Start with a Professional EQ Assessment

You’ll begin with a personalized Emotional Intelligence assessment from our long-time partners at TTI Success Insights — a research-backed tool trusted by organizations worldwide.

It identifies how you currently recognize, manage, and respond to emotions — in yourself and others — across five core domains of EQ.

Build Insight Through Guided Reflection

Next, you’ll unpack your results through short, practical video lessons (~75 minutes total) and a neuroscience-informed workbook.

This is where knowledge turns into growth — connecting self-awareness to real-world situations, decisions, and relationships.

Turn Growth Into Action with Real Feedback

Finally, you’ll take on a 30-day EQ challenge focused on one specific area you want to grow. You’ll involve a trusted partner — your “Loving Critic” — to give you encouragement and honest feedback along the way.

This is where EQ becomes how you lead, decide, and live.

Who This Is For

Emotional Intelligence isn’t just for “people people.”
It’s for anyone who leads, collaborates, communicates, or makes decisions under pressure.

This program is built for professionals who are ready to grow — not just in their skills, but in how they show up every day.

Team Leaders
If 70% of engagement is tied to the team leader, that’s not just a challenge — it’s an opportunity. This program gives you the tools to build trust, model emotional control, and become the kind of leader others want to follow.

CPAs and Technical Professionals
Your job depends on accuracy, analysis, and ethics — but those all depend on emotional clarity. EQ helps you navigate pressure, client relationships, and tough calls with integrity and confidence.

Small Business Owners & Entrepreneurs
You wear every hat. Your team watches every move. And no one hands you a roadmap for emotional resilience. This program helps you lead yourself well — so you can lead others better.

“If you can’t manage yourself, you can’t lead others.
But no one ever taught us how.”

“In a study of skills that distinguish star performers in every field from entry-level jobs to executive positions, the single most important factor was not IQ, advanced degrees, or technical experience, it was EQ.
Of the competencies required for excellent in performance in the job studies, 67% were emotional competencies.”
— Daniel Goleman

Why Emotional Intelligence Pays Off
— In Every Direction

Building your EQ isn’t about being “nicer” or more agreeable.
It’s about developing the internal skill set that improves everything around you — how you lead, relate, and respond under pressure.

When you strengthen your Emotional Intelligence, you unlock benefits that ripple through every part of your life and work.

“A high Emotional Quotient (EQ), or emotional intelligence, offers numerous benefits — including improved relationships, enhanced communication, better decision-making, stronger stress management, and greater overall well-being and success in both personal and professional life.”
— Based on research from Goleman, Bradberry & Greaves, and Bar-On

✅ Better Decision-Making
High EQ helps you stay calm, read the room, and think clearly — especially when the stakes are high.

✅ Healthier Relationships
With more emotional awareness, you communicate more clearly, handle conflict better, and build deeper trust with clients, coworkers, and loved ones.

✅ Improved Leadership + Team Engagement
EQ isn’t just personal—it’s contagious. As your self-awareness grows, so does your ability to lead with empathy and clarity. Teams notice, and the culture shifts.

✅ Stronger Ethics Under Pressure
When emotions run high, values can get blurry. EQ helps you stay grounded — and make decisions you’ll be proud of.

✅ Increased Well-Being
Better stress management, more resilience, and a greater sense of control—EQ isn’t a magic fix, but it’s the best foundation there is.

Let's Talk About Your EQ

This program isn’t for everyone.

But it's one of the best investments you can make if you’re a team leader, business owner, or professional who wants to grow — and you’re willing to do the work.

We don’t sell Emotional Intelligence like a commodity.

We help you build it — with real data, honest reflection, and daily practice.

But if you’re ready to take ownership of your growth, this is where the work — and the transformation — begins.

Programs start at $250
There are options for individuals, teams, and organizations.

Let’s figure out the best path for you and your people.

Start Your EQ Advantage Journey

Are you unsure if this is the right fit? Let’s have a quick conversation.

There is no pressure or hard sell.

Our Commitment to Your Growth

What You Can Expect from Us (and Yourself)

We don’t offer empty inspiration or recycled leadership theory.

We offer a practical, proven path to developing Emotional Intelligence—one you can measure, practice, and apply.

This program is built for people who are:

Willing to reflect before they react
Open to feedback and personal growth
Committed to doing the work — not just collecting ideas

If that’s you, we’ll meet you there — with everything we’ve got.

Our Guarantee to You

If you complete the program:

✅ Take the assessment
✅ Watch the videos
✅ Fill out the workbook
✅ Complete the 30-Day Challenge

…and you don’t find at least one meaningful shift in how you lead, relate, or make decisions?

We’ll refund your money.

We’re not here to sell programs.

We’re here to help people lead with clarity, courage, and emotional strength.

Because Our Future Depends on the Leaders We Develop Today

Leadership isn’t about control.

It’s not about charisma, title, or having all the answers.

It’s about people — and how we develop, engage, and serve them.

At The Soft Skills Academy, we believe Emotional Intelligence is where that kind of leadership begins. We believe it’s time to stop waiting for leaders to emerge and start equipping the ones who are already here.

“The growth and development of people is the highest calling of leadership.”
— Harvey S. Firestone

What’s your strategy for the growth and development of your people?
If you don’t have a strong answer yet — that’s where we can help.

The EQ Advantage — and all of our programs — are designed to help today’s and tomorrow’s leaders answer that call.

Help Your People Grow